That's the way my father made his life an art. Lana Del Rey's lyrics raise just as many questions as they raise eyebrows. Another song where she narrates her wild lifestyle is in Ride. Our PR team's number one goal is to get you. Our passionate and dedicated public relations (PR) team offers effective and relevant ideas on building brands. Dying young and playing hard. . Our PR team's number one goal is to get you. Did she really just sing that? Does she even mean what she sings? Our passionate and dedicated public relations (PR) team offers effective and relevant ideas on building brands.